To every woman who has ever wanted something simple—and truly good,
I am Sunny.
I have worked in the wellness industry for over thirty years.During this time, I have led global sourcing and product development across categories—from feminine care to anti-aging supplements.
I have spent years listening to women speak honestly about their bodies and daily lives. Those conversations shaped how I think about products and care.
One pattern became clear.
Many women move through demanding routines with little space to pause. What they seek is not excess, but moments of steadiness—objects that bring them back to themselves.
That understanding led me to pearls.
I began by studying saltwater pearls worldwide, examining farming methods and high-profile varieties. While technically impressive, many are difficult to wear daily or sustain over time.
When I returned to my hometown, I re-examined freshwater pearls. Grown slowly in stable lake environments, they develop consistent luster and structure. Their durability and accessibility make them better suited to everyday life.
That realization marked the beginning of Bethbloom.
The name comes from the Flower of Bethlehem, a symbol of purity and lasting care. It reflects the values behind every decision we make.
Bethbloom is guided by a simple intention.
We create jewelry with integrity—pearls that feel considered, balanced, and appropriate for real life.
We believe softness and strength can coexist in a single strand.And that beauty should be something you can return to, day after day.
Thank you for being here at the beginning of our story.
With care,
Sunny Lin
Founder, Bethbloom